The brief
A mobile hairstylist needed a first web presence that did two jobs: make the service feel premium rather than casual, and let clients book without back-and-forth messaging. There was no existing brand: logo, palette, and voice all started from zero.
Design decisions
Royal purple paired with muted gold positions the service as luxury without feeling corporate; the soft lavender and off-white keep it warm. Cormorant Garamond gives the headlines an editorial, salon-magazine feel, grounded by Jost for clean UI text.
The mark is a custom calligraphic C, treated as a symbol + wordmark lockup. Because the logo sits on both light pages and a dark nav, it ships as two SVG files (full-colour and white-with-gold) swapped by CSS rather than filtered.
UX highlights
- Booking is the primary action on every page: a persistent CTA in the nav leads to a Calendly-embedded booking page, so clients book in the same flow they browse.
- A full-bleed overlay hero puts the work (hair) front and centre instead of stock salon imagery.
- Five-page structure (home, services, gallery, about, contact + booking) keeps each decision point on its own page for a non-technical audience.
Outcome
The design and build are complete, with the site ready to launch once final photography and copy come in from the client.