The brief
A football kit business needed a store that looks like matchday and that the owner can run day to day without touching code. The build started lean, with a spreadsheet-editable catalogue, and grew with the business: it now runs on a CMS with payment integration, a custom options engine, an order-lookup tool and an admin dashboard for the owner.
Design decisions
The palette is the game itself: pitch green, turf, gold and chalk, the colours of a floodlit ground. Archivo Black gives headings the weight of a shirt number; Manrope handles body and UI. The logo ships in full-colour and reversed versions for light and dark contexts.
UX highlights
- A CMS-backed catalogue of 135+ kits with category filters (World Cup, new season, retro, kids, mystery boxes, in stock) and live search, so buyers reach the right shirt in two clicks.
- A custom options engine handles sizes and personalisation per kit, feeding straight into the bag and payment flow.
- An order-lookup tool lets customers check their order without creating an account, and an admin integration lets the owner manage stock and orders himself.
- Clear delivery promises baked into the UX: 1 to 3 days for in-stock kits, free delivery over two shirts, anywhere in Malta and Gozo.
- Includes a dark mode toggle, a small touch that suits late-night shirt browsing.
Outcome
The site went live in July 2026 at kitstudiomt.com and the business has grown fast since. What began as a static catalogue is now a full store with payments and order tracking, carrying 135+ kits and drawing over 100 visitors a day.